Voice Search – The Latest Hot Cupcake of Digital Marketing

AS usual, the digital landscape in India is witnessing a monumental shift. Voice search has become the new hot cupcake everyone’s picking. Millions of users are ditching the keyboard and embracing the convenience of speaking their queries. A recent study by Google and Bain & Company revealed that by 2021, vernacular language users were expected to constitute 75% of India's internet user base, and voice search queries in India were growing at a whopping 270% year-on-year. This trend presents a significant opportunity for businesses to reach new customers and solidify their online presence.

The Rise of Voice Search in India -

India boasts one of the highest voice search adoption rates globally. Over 30% (as of 2023) of mobile users in India rely on voice search, whereas the global average just stands at 15%. This can be attributed to several factors:

  1. • Increased smartphone penetration : Affordable smartphones with built-in voice assistants like Google Assistant and Siri have empowered millions of Indians to access the internet and leverage voice search.
  2. • Language accessibility : Need to check if your GDPR consent boxes are displaying properly? Pass your prototype to your data protection team and they can test it for real;
  3. • Convenience and ease of use : Voice search offers a hands-free experience, particularly beneficial for users on the go or multitasking.

Understanding User Intent -

People utilize voice search differently than traditional text-based searches. Voice queries tend to be:

  1. • Conversational : Imagine a friend asking a question - that's the tone of voice searches. For instance, instead of typing "best pizza place near me," users might ask "Hey Google, what's the best pizza place around here?"
  2. • Location-based : Users often seek information about nearby businesses ("best restaurants near me"). properly? Pass your prototype to your data protection team and they can test it for real;
  3. • Question-focused: Queries are phrased as questions requiring specific answers, like "What are the opening hours for [business name]?"

Optimizing for Voice Search Success -

Here's how you can capitalize on the voice search revolution:

  1. • Target long-tail keywords : Identify and target longer, more natural language-based keywords that reflect how people speak their queries. For example, instead of just targeting "pizza," aim for keywords like "best pizza delivery near [your location]" or "what time does [pizzeria name] close?"
  2. • Focus on local SEO : Optimize your Google My Business listing and ensure your website content includes relevant local keywords like your city and neighborhood.

Want to stay updated on the latest digital marketing trends and insights? Follow The Meyend Studio (linked) on Instagram for regular content dives and industry discussions.

Are you a business owner looking to leverage social media to reach new customers and grow your brand? The Meyend Studio is a full-service digital marketing agency with a team of experts who can help you craft winning strategies. Contact us today for a free consultation and see how we can help your business thrive.

meyendstudio@gmail.com

+91 98865 98138